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About the Role
As a Social Media Executive specialising in Instagram and TikTok, you will play a pivotal role in shaping and executing BOA’s social media strategy. Your primary focus will be to shoot, edit and post compelling content that aligns with our brand identity, engages our target audience, grows our social platforms and drives brand awareness as well as sales.
Requirements
Develop visually stunning and engaging content for Instagram and TikTok, ensuring clear alignment with the brand's aesthetic and core valuesImplement, plan and execute a content calendar that includes regular posts, stories, reels and TikTok’s to maintain a consistent and dynamic presence across our platforms
Platform Management
Monitor trends and stay updated on platform algorithm changes, ensuring our content remains relevant and optimised for maximum reach
Utilise Instagram and TikTok tools effectively to enhance engagement, including but not limited to hashtags, collaborations, and interactive features
Influencer & Stylist Relationship Management
Managing relationships with our influencers and stylists, staying in regular contact with them, managing and processing gifting requests and liaising with creators around key launch periods to arrange gifted product to amplify BOA's reach
Community Engagement
Foster a sense of community by responding to comments, direct messages, and engaging with our audience across both platforms
Analytics & Reporting
Track key performance indicators (KPIs) such as engagement rates, follower growth, and conversion metrics
Provide regular reports and insights to the brand team, utilising data to refine strategies and enhance overall performance
Campaign Support
Collaborate with the wider Brand team to seamlessly integrate social media campaigns into the overall marketing strategy via the creation, preparation and management of assets
Conceptualise and execute innovative social media campaigns that resonate with our target audience
About the Company